As a world-renowned brand and with its irresistible delicious flavor and cheerful spirit of brand, Lay’s has spread around the world since 1938, and entered the Chinese market in 1993. Over the past 20 years, Lay’s has constantly created legends for delicious foods with Chinese characteristics. Lay’s focuses on the needs of local consumers, and incorporates the profound Chinese food culture so as to develop and launch the delicious potato chips suitable for Chinese consumers. Lay’s spreads the brand concept among hundreds of millions of Chinese consumers, thus becoming a widely known brand.
